Prof. Dr. Nicole Koschate-Fischer

Prof. Dr. Nicole Koschate-Fischer Prof. Dr. Nicole Koschate-Fischer
GfK-Lehrstuhl für Marketing Intelligence
Friedrich-Alexander-Universität Erlangen-Nürnberg
Lange Gasse 20
90403 Nürnberg
Tel.: + 49 911 5302-95757
nicole.koschate-fischer@fau.de

Akademische Vita

Prof. Dr. Nicole Koschate-Fischer ist Inhaberin des GfK-Lehrstuhls für Marketing Intelligence an der Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU). Sie ist Sprecherin des interdisziplinären Forschungsschwerpunkts „Customer Insights“ und Gründungsdirektorin des Experimental Lab for Business Insights Nürnberg (ELAN). Darüber hinaus ist sie Sprecherin des Instituts für Marketing und Leiterin des Studiengangs „Master in Marketing“ am Fachbereich Wirtschafts- und Sozialwissenschaften der FAU. Prof. Koschate-Fischer ist ordentliches Mitglied der Bayerischen Akademie der Wissenschaften und Mitglied im Board of Academic Trustees des Centers for Advanced International Marketing Knowledge (AiMark).

Prof. Koschate-Fischer besitzt Universitätsabschlüsse als Diplom-Kauffrau und als Diplom-Psychologin. Sie hat an der Universität Mannheim promoviert und dort ebenfalls ihre Habilitation abgeschlossen. Sie war Mitglied des interdisziplinären Sonderforschungs­bereichs (SFB) Rationalitätskonzepte, Entscheidungsverhalten und ökonomische Modellierung an der Universität Mannheim. Mehrere Forschungsaufenthalte absolvierte sie als Visiting Scholar an der University of Florida, Gainesville, und der University of Texas at Austin, USA. Zudem war sie Gastprofessorin an der Universität Wien und an der Central University of Finance and Economics (CUFE) in Peking, China. Sie erhielt Rufe an die Technische Universität Kaiserslautern und die HEC, Paris.

Ihre Kompetenzfelder sind Preis- und Produktmanagement, Kundenverhalten, Marketing Analytics sowie die Auswirkungen der digitalen Transformation auf das Marketing.

Ihre Forschungsergebnisse veröffentlicht sie regelmäßig in den international führenden Fachzeitschriften, wie z.B. im Journal of Marketing, Journal of Marketing Research und Journal of the Academy of Marketing Science. Ihre Forschungsprojekte werden u.a. von der Deutschen Forschungsgemeinschaft (DFG) gefördert. Im aktuellen Lifetime-Ranking der BWL gehört Prof. Koschate-Fischer bei Publikationen in weltweit führenden A+-Journals zu den Top 5% aller Forschenden in den DACH-Ländern.

Prof. Koschate-Fischer ist Mitglied im Editorial Board des Journal of International Marketing und Gutachterin für international führende wissenschaftliche Fachzeitschriften. Sie referiert regelmäßig auf wissenschaftlichen und praxisnahen Konferenzen. Darüber hinaus kooperiert sie mit namhaften Unternehmen in verschiedenen Branchen und führenden Institutionen.

Academic Vita

Nicole Koschate-Fischer is a professor of marketing and holds the GfK Chair of Marketing Intelligence at the Friedrich-Alexander-University Erlangen-Nuremberg (FAU). She is speaker of the Institute for Marketing and the interdisciplinary research cluster „Customer Insights.“  She is also founding director of the Experimental Lab for Business Insights Nuremberg (ELAN) and head of the „Master in Marketing“ program at the FAU School of Business, Economics, and Society. In addition, she is a full member of the Bavarian Academy of Sciences and a member of the Board of Academic Trustees of the Center for Advanced International Marketing Knowledge (AiMark).

Professor Koschate-Fischer holds master’s degrees in business administration and psychology. She holds a PhD from the University of Mannheim where she also completed her habilitation. She was a member of the interdisciplinary Collaborative Research Center (SFB) Rationality Concepts, Decision Behavior, and Economic Modeling at the University of Mannheim. She completed several research stays as a visiting scholar at the University of Florida, Gainesville, and the University of Texas at Austin, USA. She has also been a visiting professor at the University of Vienna and at the Central University of Finance and Economics (CUFE) in Beijing, China. She has been offered professorships at the Technical University of Kaiserslautern and HEC, Paris.

Her areas of expertise are price and product management, customer behavior, marketing analytics, and the impact of digital transformation on marketing.

She regularly publishes in the leading international journals such as the Journal of Marketing, Journal of Marketing Research, and Journal of the Academy of Marketing Science. Her research projects are funded by the German Research Foundation (DFG) as well as other foundations.

Professor Koschate-Fischer is a member of the Editorial Board of the Journal of International Marketing and a reviewer for leading international scientific journals. She regularly contributes to scientific and practitioner-oriented conferences. In addition, she cooperates with renowned companies in various industries and leading institutions.

 Selected Publications of Professor Koschate-Fischer

  • Schindler, David/ Tobias Maiberger/ Nicole Koschate-Fischer/ Wayne D. Hoyer (2024), “How Speaking versus Writing to Conversational Agents shapes Consumer`s Choice and Choice Satisfaction,“ Journal of the Academy of Marketing Science, 52 (3), 634-652. (A)
  • Maiberger, Tobias/ David Schindler/ Nicole Koschate-Fischer (2024), “Let’s Face It: When and How Facial Emojis increase the Persuasiveness of Electronic Word of Mouth,“ Journal of the Academy of Marketing Science, 52 (1), 119-139. (A)
  • Morgner, Philipp/ Christoph Mai/ Nicole Koschate-Fischer/ Felix Freiling/ Zinaida Benenson (2020), “Security Update Labels: Establishing Economic Incentives for Security Patching of IoT Consumer Products,” Proceedings of the 41st IEEE Symposium on Security and Privacy (S&P), San Francisco, CA, Ed. IEEE, 346-363. (CORE Ranking: A*)
  • Koschate-Fischer, Nicole/ Wayne D. Hoyer/ Nicola E. Stokburger-Sauer/ Jan Engling (2018), “Do Life Events always lead to Change in Purchase? The mediating Role of Change in Consumer Innovativeness, the Variety Seeking Tendency, and Price Consciousness,“ Journal of the Academy of Marketing Science, 46 (3), 516-536. (A)
  • Koschate-Fischer, Nicole/ Isabel Huber/ Wayne D. Hoyer (2016), “When Will Price Increases associated with Company Donations to Charity be Perceived as fair?,“ Journal of the Academy of Marketing Science, 44 (5), 608-626. (A)
  • Koschate-Fischer, Nicole/ Johannes Cramer/ Wayne D. Hoyer (2014), “Moderating Effects of the Relationship between Private Label Share and Store Loyalty“, Journal of Marketing, 78 (2), 69-82. (A+)
  • Koschate-Fischer, Nicole/ Isabel Stefan/ Wayne D. Hoyer (2012), “Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects“, Journal of Marketing Research, 49 (6), 910-927. (A+)
  • Homburg, Christian/ Andreas Fürst/ Nicole Koschate (2010), “On the Importance of Complaint Handling Design: A Multi-Level Analysis of the Impact in Specific Complaint Situations“, Journal of the Academy of Marketing Science, 38 (3), 265-287. (A)
  • Homburg, Christian/ Nicole Koschate/ Wayne D. Hoyer (2006), “The Role of Cognition and Affect in the Formation of Customer Satisfaction – A Dynamic Perspective“, Journal of Marketing, 70 (3), 21-31. (A+)
  • Homburg, Christian/ Nicole Koschate/ Wayne D. Hoyer (2005), “Customers‘ Reactions to Price Increases: Do Customer Satisfaction and the Perceived Motive Fairness Matter?“, Journal of the Academy of Marketing Science, 33 (1), 36-49. (A)
  • Homburg, Christian/ Nicole Koschate/ Wayne D. Hoyer (2005), “Do Satisfied Customers Really Pay More? A Study of the Relationship Between Customer Satisfaction and Willingness to Pay“, Journal of Marketing, 69 (2), 84-96. (A+)